Heart Of America Design Contest

A National Floral Design Competition at the KFA Annual Convention

The Heart of America Design Contest brings a national spotlight to the Kentucky Florists’ Association Annual Convention. Designers from across the country come together to compete, create, and celebrate the artistry of floral design.

This dynamic competition goes beyond the state level, offering a chance to showcase talent on a larger stage while being part of the full KFA Convention experience.

Event Details

Colorful disco ball with the words "Staying Alive" and floral designs, surrounded by a circular banner that says "Keeping the Grooves Going for Generations."

This year marks the debut of this exciting national competition. It’s limited to just 20 designers, so register early!

Participants will compete in a live, timed design challenge, bringing energy, creativity, and skill to the stage in front of peers and industry professionals. Spots are limited, making this a standout opportunity to be part of something truly special.

Live Timed Design Competition

Friday, July 31, 2026
12:00 PM – 3:00 PM
Belterra Casino Resort | Florence, IN

Entry Fee $150

Register Now

You can register for both the convention and competition at once, or add it if you’re already attending.

Competition Format

Close-up of person arranging a flower bouquet with pink roses, baby's breath, and greenery.
Abstract leaves in beige, gray, and brown tones on a black background.

Participants will have 3 hours to create four original designs onsite, using all materials and supplies provided.

Designs will be completed during the timed session, evaluated by judges and winners announced Sunday during Convention.

Design Categories

Bridal Bouquet Design

A wedding bouquet showcasing composition, technique, and style.

Body Flower Design

Create one: Corsage or Boutonniere

Stars & Stripes Showcase Design

America 250 Theme: Create a floral design inspired by the 250th anniversary of the United States, interpreting patriotism, heritage, and celebration through flowers.

Surprise Design Challenge

A mystery theme revealed at the start, test your creativity, adaptability, and design skills.

Judging Criteria

A woman with curly hair and glasses arranging flowers at a table in a plant shop, surrounded by potted plants and floral supplies.

Designs will be scored as a combined body of work:

  • Mechanics — 25 points

  • Originality — 15 points

  • Balance/Rhythm — 10 points

  • Color — 10 points

  • Focal Point — 10 points

  • Line — 10 points

  • Overall Design & Harmony — 10 points

  • Theme — 10 points

A black background with a light pink floral illustration, including a large flower and leaves.

Total: 100 points

Awards & Recognition

A young man with wavy brown hair and light beard arranging a bouquet of flowers in a greenhouse surrounded by green plants.

  • 1st Place: $500 + Trophy

  • 2nd Place: Trophy

  • 3rd Place: Trophy

Abstract illustration of leaves in neutral tones on a black background.

All designs will be displayed throughout the convention weekend.

Winners will be recognized at the Awards Ceremony on Sunday morning.

Competition Details

People arranging pink and white flowers on a long table with scissors and vases.

Designs will be scored as a combined body of work:

  • Open to designers nationwide

  • Limited to the first 20 registered designers

  • Must be a current KFA member

  • Full convention registration required

  • $150 entry fee per designer

A sprig of lavender with green leaves and small purple flowers

Designers may also compete in other events, including Designer of the Year.

Registration

Close-up of a cluster of pale green and white striped leaves with a slightly fuzzy texture.

Spots are limited and expected to fill quickly.

A digital illustration of a sprig with leaves and small flowers, featuring a mostly gray-green color palette.
Register Now

You can register for both the convention and competition at once, or add it if you’re already attending.